Jeff Walker is an online marketing guru. With his Product Launch Formula (PLF) he provides entrepreneurs a step by step guide on how to launch your product online. Jeff has been an online marketing coach for the past 20 years. He says this is the most effective and successful way to do it.
Jeff provides you with courses that he sends you via email and teaches you how to launch that product online. I signed up for free and they immediately send you the first course. Jeff is a very charismatic and powerful speaker. He will also to teach you how to create products from the ground up.
This is a system, a system that takes your product launch and turns it into a frenzied event. He does this by taking your sales letter and turning it sideways. I'm just going to talk about what Jeff's core elements of PLF contain. You're going to have to decide on your own whether you want to spend the big bucks and whether this product can really help you achieve the massive results it claims.
Core Elements of PLF
The focus here is what I started talking about earlier on the sideways sales letter. You are presented with 3 videos that focus on passion, transformation and ownership.
- PLC #1 - talks about what people really want out of life and how we all have a desire to do something different.
- PLC #2 - how you can transform your dreams into reality with case studies of how this has been successful.
- PLC #3 - more case studies are provided by people who are financially set and own their experience and success with their products.
All of these core elements constitute what Jeff calls his 'Pre-Launch Stage' where you learn how to deliver amazing and stunning content for your customers.
Jeff also introduces you to his 'Mental Triggers' here. These are used to establish and better connect you with customers. They are:
- Authority - how to build it and deliver your message more effectively
- Anticipation - how to get your customers to want to hear more about your product
- Conversation - how to get your customers to talk about what your selling
- Social Proof - how to create that buzz so customers talk to others
- Community - how to get people to talk in groups and build more authority for yourself
This pre-launch stage is also known as getting your customers to foam at the mouth in anticipation of finally being able to purchase your product. He has a total of 20 mental triggers that you will eventually learn about as you do your deep dive into this program.
Some other PLF Launches
- The JV Launch - promoting your product to mailing lists. You want your product on lists where people have bought like products to yours.
- Launch Stalking - you will learn how to leverage one launch to another and another and so on. Building on your authority so you can go back and keep promoting using those same mailing lists that have given you credibility.
- Seed Launch - for people who have no idea and nowhere to start. You just want to start a business. Jeff will provide you with some best ideas.
Who is this Program for?
This is not a program for newbies. It is best suited for experienced internet marketers who have their own products and are looking for a better way to bring it to market. Jeff boils it down to 3 categories of people. They are:
- People who already have a business and are looking to advance it to the next level.
- People who have ideas but no solution for their business needs.
- People who are looking for ideas on how to launch a product online.
It does take a whopping amount of knowledge of internet marketing and it's concepts. If you are completely green to how this world works you will drown. There is an overwhelming amount of material to go through and implement so do yourself a favour and stay away if you're a newbie.
- proven system with plenty of case studies to back up the claims
- outstanding assortment of educational materials
- step by step guide is simple and easy to follow
- amazing customer support available
- very high cost to get started in business
- overwhelming amount of information
- targets a specific marketing tactic, nothing else
- specific customer (must be experienced)
There is a lot of material here and is great for people launching products and are looking for ways to generate continuous residual income from selling their product or products online.
I find the price tag prohibitive. You will have to decide for yourself whether what you are receiving, provides good value and that your prospective sales will be more than enough to pay for your program and launch costs.
Jeff also uses email marketing as a huge tool for launching products. He will teach you how to build a list, buy a list and to use social networks in promoting your list. The main reason he promotes this marketing technique is that you own your list. No worries about getting shut down or blacklisted like you can using other SEO and social media outlets.
My suggestion to you is if you are just starting out and want to build your own business online with no experience and NO product to sell, focus on becoming an expert in your own niche.
If you like to talk about personal finance like me, then increase your knowledge and experience with the subject matter as a starting point. You also have lots of experience you could talk about and then eventually start your own course you could market and sell.
What's It Cost
$1997.00 with a 60 day money back guarantee. This is a hefty price tag for anyone looking to get into an online business. I would say it's really expensive for new business owners. This is best left to experienced individuals looking for a fast way to get their product into customer's hands. Having said that, this program works and works well or Jeff Walker would not still be in business after 20 years.
If you are a complete beginner there are definitely cheaper alternatives out there to get you started.
My Final Opinion
This is a completely legit program and does exactly what the ads say. Jeff has made millions of dollars and helped launch some of the most successful products in internet history. As I stated earlier it is best for the experienced internet business users. Complete beginners should look at other opportunities to get started because PLF will be too overwhelming.
If you have experience using Jeff Walker's Product Launch Formula, I would love to hear from you in the comments below. Thanks for stopping by and reading my review. Stay Awesome!
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